Carolina Esports Hub Brings On Zajac, Rebrands As Regional Operation

Carolina Esports Hub has brought on former Detroit Renegades and Houston Outlaws executive Jeff Zajac, as the group attempts to fast-track its ambitions to make Charlotte a major destination for competitive gaming. 

 The group, which includes entrepreneur Rick Suarez and Envy Gaming co-owner John Brock, was positioning itself as the Charlotte Esports Hub but is now re-branding as Carolina Esports Hub as it looks to make a broader play at the Carolinas. It is looking at raising funds, building a physical campus in the region and building or buying professional esports teams, and Zajac is planning to accelerate the process.

 The group also owns youth/collegiate esports event and recruiting platform Stay Plugged In and already owns the Charlotte Phoenix team that competes in the non-franchised Rocket League Championship Series.

 In his new role, Zajac will help oversee the allocation of resources for all those companies and help build out the new campus and teams, among other goals. He had spent three years as COO with the Renegades and then joined the Houston Overwatch League franchise after Beasley Media Group purchased the franchise in 2019.

“Jeff brings a wealth of knowledge and connectivity in the esports world,” Suarez said. “We feel that Jeff will really help cement our goals of building the esports community locally, as well as nationally. He understands and fits perfectly with our culture of building a better gamer foundationally. We feel that Jeff will only help our existing team continue to grow and help fulfill a number of the needs that we have identified in this space.”

While plans have yet to be announced, Carolina Esports Hub is in discussions about where in the Carolinas region to build what Suarez has described as an expansive campus that will host pro, collegiate and amateur/youth events.

 Zajac told SBJ/TEO about joining Carolina and re-locating to Charlotte: “I had seen what they had going on and it’s great to fast track what is going on with the city. Their vision aligned with what I had already started to put together in Detroit and Houston.”

 Charlotte is one of the cities said to be in the running to get a Call of Duty League expansion slot, alongside D.C. and Las Vegas. The Southeast is increasingly becoming a destination for esports, with Atlanta already having a vibrant scene.

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