PUBG Corporation and Bluehole parent company Krafton announced a partnership with Microsoft to deploy its products using the company’s Azure cloud computing service. The announcement confirms a deal that has been rumored to be in the making for a while now.
South Korean gaming company Krafton will use Microsoft’s public cloud computing service Azure to host its products and user data including PUBG Corp.’s multiplayer battle royale PUBG on PC and console, in addition to PUBG Mobile.
Krafton said in its announcement that it “will be working with Microsoft to introduce a verification process to ensure that storage of personally identifiable information of its players follows all appropriate requirements in the territories where Krafton and its subsidiaries operate gaming services.”
The deal is in line with Krafton’s efforts to get PUBG Mobile reinstated in India. While the company has not made a public statement regarding the situation, sources and public figures in India have indicated that efforts are underway to get the game back to the players before the Indian festival of Diwali on Nov. 14.
The Indian government banned PUBG Mobile along with multiple Chinese apps and games, citing concerns about data security and claimed that data had been stolen and illegally transferred to locations outside the country. The game was previously hosted on the Amazon Web Services servers, whose policies do not allow for the transmission of data outside the region under normal circumstances.
Following the ban, PUBG Corp. took the publishing rights back from China-based Tencent in a bid to distance the game from China. The company has also been rumored to be looking for Indian partners, reportedly talking to Reliance Jio and Airtel as potential candidates. PUBG Corp. has also put out job listings for India fuelling the belief that active efforts are being made to get the game back in India.
Shounak Sengupta is a staff writer for AFK Gaming.
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