U.S.-based gaming furniture brand RESPAWN Products announced that it is now the official gaming furniture partner of Misfits Gaming Group.
Under the terms of the deal, which will last until the end of 2021, RESPAWN will provide a “chair of their choice” from its product line to all players under the Misfits Gaming Group umbrella, including influencers. This includes the organization’s League of Legends European Championship (LEC) team Misfits Gaming, Call of Duty League team Florida Mutineers, and Overwatch League team Florida Mayhem. RESPAWN will also outfit MGG’s South Florida headquarters and office in Berlin.
While confirming that a financial component was part of this deal, RESPAWN Marketing Manager Alex Gonzalez declined to provide specific details to The Esports Observer: “There is a financial component to this partnership but we won’t dive into the details.”
Gonzalez also noted that RESPAWN branding won’t appear on player jerseys, but there will be a number of efforts to create co-branded content and engage in other mutual projects: “We have a series of planned activations / content series with Misfits, Mutineers, and Mayhem however, the jersey will not have the RESPAWN logo.”
Some of those activities include co-branded content series, activations, and marketing campaigns on various platforms to promote the chair brand.
RESPAWN is a gaming chair brand backed by NYSE-traded office furniture manufacturer HNI Corporation (HNI). On Thursday it announced a strategic partnership with social media analytics firm Zoomph. Earlier in the month, Misfits Gaming Group signed a similar partnership with the firm, and on Thursday renewed and expanded its partnership with restaurant chain Zaxby’s to include the Mutineers.
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