Overwatch League team Vancouver Titans announced that it has extended a sponsorship agreement that will see convenience retailer Circle K continue on as a jersey partner while focusing on fan-first activations. Circle K has been with Vancouver as a sponsor since the organization entered the league as an expansion team in 2019.
As part of the agreement, Vancouver and Circle K will feature some new, yet-to-be-unannounced fan engagement activations, but will be bringing back the limited-edition Titans Froster collector cups that will feature members of the new Titans roster. There will be six cups in all which can be found in Circle K stores across Western Canada.
In addition, Jack Link’s beef jerky has also partnered with the Titans and will be a part of several fan-focused programs in conjunction with Circle K. These programs are designed to create content that will help fans connect with the team’s new players, according to the announcement. Other fan engagement activations include a digital fan scavenger hunt later in the season.
According to the release, with the Titans recent change to a roster featuring Canadian talent, these partnerships are designed to build stronger ties with the local fanbase.
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