XSET Enters the eNASCAR Coca-Cola iRacing Series, Adds Anthony Alfredo as a Content Creator

XSET Gaming is getting into iRacing by joining the eNASCAR Coca-Cola iRacing Series. as it becomes the latest traditional gaming organization to join the sim racing fray.

 The organization will compete with drivers Casey Kirwan and Ryan Luza behind the wheel of its Nos. 38 and 4 Ford Mustangs, while Anthony Alfredo, who competes in real life in the NASCAR Cup Series, will join XSET as a content creator.

XSET competes in traditional esports games including Valorant, Fortnite, Rocket League, and CounterStrike: Global Offensive. It joins other gaming organizations like Spacestation Gaming as ones that are starting to dabble in the simulator racing space after it took off last year during the start of the COVID-19 pandemic.

“XSET is revved to be entering this unbelievably fast-growing community,” XSET co-Founder & COO Marco Mereu said in a statement. “XSET’s unique presence both in sim racing and NASCAR highlights our desire to connect cultures and build greatness. With the skills that Ryan, Casey, and Anthony possess, the sky’s the limit. From epic content to exciting driving and winning, XSET’s iRacing roster is poised to take over the sim driving world.”

The 21-year-old Alfredo has made his career in real-life racing in part by making his name in sim racing, and he has the most TikTok followers of any driver in the series. Luza is seen as one of the top drivers in the eNASCAR Series based off wins, and Kirwan formerly drove for the team founded by Denny Hamlin, who has since gone on to form a real-life team with NBA legend Michael Jordan.

The 2021 season for the eNASCAR Series will feature 18 events starting next month at virtual Daytona. There are 20 teams with 40 drivers fighting for a $330K USD prize pool, including $100K for the champion. The events are aired on multiple platforms including Twitch.

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