Twitch Viewership Dropped In July For Gaming

During the COVID-19 crisis, Twitch has hit record numbers. Yet in July, Twitch viewership dropped a bit with streams of hit games like League of Legends and Fortnite decreasing. The livestreaming service, however, saw numbers increase in its Just Chatting category, as well as the Creative and Music & Performing Arts categories.

Just Chatting increased to 176 million hours watched in July, up from 166 million in June, according to the StreamElements and report. The category remains the biggest draw on Twitch. On the other hand, League of Legends and Fortnite decreased by 5 to 6 percent in viewership. Fortnite, though, is still in third place with 91 million hours viewed, down from 95 million in June.

Overall, it appears that the streaming service will continue to thrive, even as the increase in viewership as a result of the lockdown diminishes. Although Twitch’s Creative and Music categories have dropped from their peak in May, both are still doing much better than before the pandemic. The platform’s total viewership increased more than 50 percent from the first to the second quarter of the year.

Twitch’s Just Chatting category, which was launched two years ago, has seen massive growth. Although other non-gaming categories are still overshadowed with just 17.6 million hours of music content streamed and 6.5 million hours of creative content viewed in July, the music category has been especially important since it allows artists to continue to earn an income from home.

In total, Twitch recorded more than 1.4 billion hours watched in July 2020. That total is a 67 percent year-over-year increase compared to the 851 million hours viewed in July 2019. Meanwhile, Facebook Gaming has also increased its viewership with 345 million hours watched, up from 109 million hours watched in July 2019, giving the platform a 215 percent year-over-year increase.

“While the amount of time spent watching livestreams has fluctuated in the last couple of months as cities begin to open up and people are leaving their homes, the industry is still hundreds of millions of hours beyond Q1,” StreamElements CEO Doron Nir said. “This is no small feat and speaks to the power and momentum of the medium in terms of attracting both streamers and viewers.”

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